Bloodfrost is part of the event. The book is now 50% off if you use coupon code SSW50 upon purchase at the Smashwords store. Click here for more >
The promotion is exclusive to Smashwords and will not impact the price at other retailers. The coupon code will only work at Smashwords. The coupon code will remain valid until July 31, 2016, after which the book will return to its normal price.